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People fear public speaking more than they fear being buried alive.

(Psychology Today)


Number of daily marketing messages people are exposed to each day.

(The Guardian)


The time a potential customer takes to form an opinion about you.


SO YOU want to CUT THROUGH THE NOISE, stand out from the crowd and start your own movement?

THEN YOU're GOING TO HAVE to LEARN how to communicate what you do to engage and excite others.





LET'S FACE IT. We all start out with the best intentions to change the world but along the way, we quickly realise that it’s going to take a lot more than just passion to make it work.

If you really want to share your gift with the world & have the impact you want (and get paid for it!) you're going to have to fall in love with amplifying your message.

Over 8 weeks, I will personally coach and mentor a group of participants. You will come together every Wednesday from 7pm-8pm London time in a virtual classroom - to learn about the mindset, strategy and the tools required to build a personal brand, scale your impact and build an audience of raging fans by falling in love with broadcasting your message.

At the end of the programme, you are expected to take ownership of why you story matters, identify who your ideal audience is, craft a clear & compelling message and share it powerfully via a broadcasting channel of your choice; be it a podcast, a vlog, a blog or speaking on stage.

You will also be expected to host your own live event to launch your product or service.

Stop being the best kept secret and join a strong accountability group of like minded people who will challenge you to execute on what you know in your heart you must do: put yourself out there in a big and authentic way.



Founder of London by Londoners & Impact Accelerator© Grad J'17


How would you describe the IMPACT ACCELERATOR© in your own words?

A course designed to help you find your brand identity, craft your story, find your audience and start connecting to them!


What were you struggling with before joining The programme?

Not being confident enough to get the real me out there, I wasn't clear about what parts of me were relevant to my business or how to get them over to others. 


what happened to your confidence level and sense of Clarity as a result of joining the Tribe?

I got so much clearer on what I was doing and why - not just in terms of describing it to other people but also in terms of understanding it myself.

I really felt the accountability pushed me to explore and try things I really wouldn't have wanted to do otherwise and made me really committed to personal growth and doing things outside my comfort zone.

I have discovered I actually quite like live video.. who would have thought it!



It made me rethink what I was doing and my values in a way that means I'll probably change aspects of my business - which is a great outcome.

I felt so much clearer in describing to others what I do and why - and used to getting content out there which was really from the heart without the huge levels of anxiety about it that I used to have about what other people would think after I hit publish.

I got amazing feedback from the stuff that I was posting which is really helping me to connect with supporters and grow my message. I also might have a collaboration as a result of the event I did for graduation.


What do you see as special or unique about the IMPACT accelerator©? 

Mark genuinely understands and knows what all of us are trying to do and personally connected with each of us as individuals. Because he cares so much it helps us feel supported - he wasn't setting us up for failure - and to trust the process more and therefore do things which seem pretty scary at the time.

I liked the level of engagement we had with each other's work. The accountability buddy system worked amazingly for me - I have a new friend and co-working colleague! 

The programme is also very well thought through in terms of how practical it is in relation to everyone's business and how it develops a step change in where we are with developing our message to where we end up.


What would you like to say to someone WHO'S thinking of joining the Impact Accelerator© BUT MIGHT BE HESITATING?

Just do it! I can't think of anyone better placed than Mark to help you grow and develop in a fun supportive way.


Follow Dinny's adventures on social media @Londonbyldners





Each week, you will get access to a new teaching module with practical and actionable steps to follow, helping you make steady progress.


On top of the amazing content, you will get 8 weeks of hands on mentoring from Mark Leruste via a weekly live group video call.



When you sign up, you automatically get life time access to the course meaning you can re-visit your favourite modules even when the accelerator is finished.

"Mark brings so much clarity as to possibilities and next steps."

Greg Wootton, UK #1 ranked Muay Thai Champion



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If you're going to build a mission driven business and change the world in your own little way, you're going to need a solid foundation. In this module we will explore what impact means to you and dive into what kind of mission business or movement you want to create.


One of the biggest tragedies is that most people do not believe their stories matter. And yet your story is one of the most powerful and transformative tools you possess. In this module we'll explore Your Hero's Journey, to get you crystal clear on why you story matters.


In today's digital world it's easy to be afraid of standing out of the crowd for what we believe in. And yet, if you want to start a movement you're going to have to speak your truth. In this module we look at what you truly stand for and want to be known for.

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You message has the ability to change someone’s life and sharing it has the ability to change yours. But only if you are willing to own your message and know how to get it into the hands of the people whose lives you have been called to change. In this module you will learn how to share your message in a powerful and authentic way. 


So you want to share and monetise your message by getting your work in front of the people who need it and want it? In order to do so you're going to have to identify who you are called to serve and why. In this module we will explore the concept of micro-niching and how to identify who your people really are. I.e. your Dream Tribe.


Now you know who you want to serve, and why, it’s time to think about what problem you want to help them solve. And more importantly, how you are going to deliver that result. Some call it your product or your service. We call it your promise. It's the vehicle to scale your impact. In this module we'll identify the optimal broadcasting channel for you.



If you want to monetise your message, you're going to need an online platform. And this can come in many shapes and forms. In this module we will explore options that best suit your needs while still focusing on the end goal: to create a platform that helps you connect, capture and convert your audience from day one.


If you want to turn your message into a movement, you're going to have to step up and embrace the spotlight. And this starts with hosting your own live event and sharing "Your Big Picture". In this module you will create your 90 day game plan to keep moving forward and have the impact you dream of.


For those who can make it, we will come together in central London for our live graduation ceremony where guests and friends are welcome to attend. It's been a highlight of the programme as you'll get to meet each other face-to-face, often for the first time, and celebrate the beginning of your epic journey. 


"The Impact Accelerator helped me understand how I can share my message, and that I have a duty to share it to have an impact!"

Kim Naylor, Co-Founder of Be Loved Body

I get it, it's scary...


When you know people get bombarded with 3,500+ commercial messages each day, that 340 million tweets & 55 million Facebook updates are posted each day, that 60 hours of video are uploaded every minute on YouTube and that it takes less than 3 seconds for a potential customer to make up their mind about doing business with you or not, it becomes clear that standing out from the crowd and grabbing the attention of your customers is no easy task. 

Unless of course, you have a plan...

The problem is not only do most businesses fail to deliver a compelling and clear message about what they do, for who they do it and why they do it, but most early stage coaches, founders and small business owners are afraid of standing out from the crowd and putting themselves out there in a big way.

In fact, some people fear public speaking more than they fear being buried alive.

And this has to stop.

Five years ago I started my coaching business and since then I've worked with hundreds of clients from around the world who want to punch above their weight and start putting themselves and their message out in a big authentic way.

Some have gone off and launched their own podcast, YouTube channels, blogs, apps or even social enterprises! And as a result, have been able to start sharing their gift with the world in a meaningful and impactful way.

In my experience, there are two things that get in the way of this process: 

On one side the overwhelming amount of information available online often leads to the infamous state of "analysis paralysis" with questions such as:

Do I need a mailing list? Should I launch my own podcast / YouTube channel / blog? How do you talk about what you do? How do you build a web presence? Do I need a niche? What's content marketing? How do I leverage my online content to grow my business? How do I know if I'm focusing on the right thing? What if I want to work with everyone? How to I turn followers into loyal customers? Etc.

On the other side, the idea of having to go from the comfort of hiding behind our screens to stepping into the spotlight terrifies the crap out of a lot of us:

I feel scared, uncomfortable, I feel like a fraud, I don’t feel credible, I feel like I’m boasting, I feel out of integrity, I feel like I’m letting my ego do the talking, I don't feel ready, I hate the sound of my own voice, I don't feel comfortable talking to an audience, what if I bomb? No one will care about what I have to say, I just want to go and hide in a corner...

Feel familiar? You're not alone.

This is the deeper work that I love focusing on. As you can't have one without the other. You can't focus on the tools without making sure you also give enough attention to your mindset.

And that's why this programme is unique.

The Unconventionalists 8 Week Impact Accelerator© will teach you the tools you need to kickstart your online presence and build your coaching business, while also providing you the guidance required to overcome some of your major fears, road blocks and obstacles that WILL show up along the way. 

You will also be part of a new Tribe of like minded people who will challenge you and support you along the way and who will feel like family by the end of the programme.

My wish is that by the end of this accelerator you will have started your own journey of sharing your gift with the world. I'm not saying it's going to be easy.  You will have to step out of your comfort zone. But I'm saying it will be worth it.

This isn't a quick fix scheme. By the end of this programme you may not be Gary Vaynerchuk, Tony Robbins or Oprah... But you will be on your way to creating your own Tribe and be clearer as to what you're trying to put out into the world, and why.

Question is, are you ready to step up and take on a new and exciting challenge?

This is an amazing time to get a message out there to motivate people, to show people that there’s something positive in not just being inspired but by inspiring others.”
— Joe Rogan, Podcast Host, Standup Comedian, UFC Commentator


"The Impact Accelerator will help you find your voice by getting deep into your own story and challenge you to do things you've never done before.”

- Raquel FerreR Ramírez -


"The accelerator made me realise that my voice matters and that I can really make a difference if I stretch my social media muscles!"



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"The Impact Accelerator pushed me out of my comfort zone and gave me the confidence I needed to speak up on topics I am truly passionate about.”




"I want you to get paid for the things you’re giving out to the world."






MARK LERUSTE is the creator of The Impact Accelerator© and the founder & host of The Unconventionalists®, a weekly podcast & web TV show - with 35,000+ downloads on iTunes and 450k views on YouTube.



"Making a difference to peoples lives is what will cultivate loyalty."


What's the investment for the Impact Accelerator©?
The 2018 tuition fee for the Impact Accelerator© is £1,497. But you can get the early bird price of £997 by registering before the 19th January 2018. 

Is the fee likely to go up?
Yes, for every new cohort the fee goes up.

What's the goal of the Impact Accelerator©?
The goal is simple: to help you build a business around your personal brand and establish yourself as an authority in your field. I'll personally mentor you through my 8-step signature formula to find your voice, share your message, scale your impact and start building a tribe of raging fans.

Who is this course for?
People who tend to get the most out this course are typically coaches, founders or small business owners who all want to amplify their impact to grow their business and make a difference, but are afraid to step into the spotlight and aren't sure where to start. Warning: You must be willing to step out of your comfort zone and try new things out.

What kind of results should I expect?
Previous graduates have used the skills learned through the Impact Accelerator© to land talks, deliver successful pitches, launch their own podcast or YouTube channels, run their own events, get featured in national media and start connecting with their audience in a much more powerful way. But the biggest shift I've witnessed to date is the level of confidence, clarity and commitment graduates experiences as a result of taking the programme. 

Does it work?
Yes, it does. The Impact Accelerator© is based on five years of experience working and coaching 200+ people like you, who know deep down they want to build an online business based around a powerful message. You will also benefit from my four years of experience as Country Manager of the Movember Foundation, where I helped engage 110,000 fundraisers, raising €2.8 million for men's health and winning multiple awards along the way. The accelerator combines practical business tools and deeper coaching work, that's what makes it so special. But let it be said, it won't be a walk through the park. It's going to involve some heavy lifting on your behalf. But trust me. You will thank me for it come the end of the programme!

But I could do that on my own, right?
Sure. If you're disciplined, committed, super-focused and are crystal clear on what to do, I'm sure you can make it. But the truth is, the beauty of joining the Impact Accelerator© isn't just the content you'll learn but rather it's the community you'll join and the access you'll get to me each week. Because with community comes accountability, and with accountability comes results.

How much of a commitment is this course?
If you want to accelerate your impact, you're going to have to commit to the process. That said, this is a part-time programme with a weekly one hour live call + a weekly module video to watch. So 3-4 hours a week should get you through the programme. But obviously, the more you can commit, the better, as you will get out what you put in.

How many modules are there on the Impact Accelerator©?
There are 8 modules on the Impact Accelerator© and each module is followed by a live Q&A call with me to deepen the learning and trouble shoot any issues you've come up against.

When do the new modules go live?
Each new module is made available every Friday at 10am London time, via email.

What does each module include?
Each module includes a video covering that week's content with a challenge or piece of homework to complete.  

When do the live webinars take place?
Every Wednesday*, 7pm London time, via Zoom call. (*Please note that our call originally scheduled for Wednesday 28th February will actually take place on Tuesday 27th February instead)

What if I’m unable to attend one of the live calls?
Don't sweat it. All live webinars will be recorded and available to you in case you have to miss a call.

Will there be an online community to interact on?
Yes, all successful applicants will be part of a private Facebook group, curated by Mark during the programme. This creates a powerful community in which members hold each other accountable and who support each other along the way.

Will there be any face-to-face interaction?
Yes, everyone who has gone through the programme is invited to the live graduation ceremony in London at the end of the programme in March, and guests and friends are welcome to join. This event has been the highlight of the previous Tribe. Former graduates have even flown from overseas to be there.

Will the Facebook group be active once the programme is finished?
Yes, but once the accelerator is complete, it will be your responsibility to keep it alive and kicking.

What are the course dates?
Wednesday 31st January – Friday 23rd March 2018.

When is the live graduation ceremony?
Friday 23rd March 2018 in central London, UK.

Can I bring friends along?
Yes, you will get access to free tickets to the live graduation ceremony for your friends and family.

Do you have a payment plan if we can’t pay upfront?
Yes, you can pay three instalments of £400 for the early bird price or three instalments of £575 for the full tuition, both over a period of 60 days.

And if I don’t like it?
There is a 14-day money back guarantee. But I'm confident you won't need it!

"A clear purpose and niche are crucial in order to cut through the noise and make an impact."