I'm delighted to announce that I've been invited to deliver a keynote talk at this year's "It's The Consumer Stupid!" on how to leverage the power of storytelling to turn customers into raging fans.
"This day will balance the delivery of practical learnings with longer-term challenges and ideas. On the one hand the industry continues to struggle to engage and the ways in which we create content, websites, apps, campaigns and other customer-facing materials needs to evolve and improve. There is a regulatory requirement to 'know your customer' which is hard in an intermediated environment – the day will be full of the latest consumer research, insights and feedback on the newest products, sites and services. This conference also aims to provoke and to throw out challenges as well as provide some potential answers on the latest topics including AI and advice, Robo 'Mark Two', doing well in the social world of 'likes', engaging the unengageable and just what exactly our customers expect from us.
This is a must attend event for all financial firms who are building new products and digital channels with a view to engaging (even delighting!?) the end-customer, whether they are advised or DIY."
- Date: Thursday 14th September 2017
- Time: 8.30am-6pm
- Location: Banking Hall, 14 Cornhill, EC3V 3ND London
- Ticket: £595 ex VAT