Stalking Richard Reed (Co-founder of Innocent)

Richard Reed co-founded Innocent, Jam Jar Investments and is the author of the new book "If I could Tell You Just One Thing." He also happens to be on my hit list of people I (really) want to interview...

This is the story of how I managed to meet Richard Reed at a live event in London, attended by 1,000 people, and came up with a plan to stand out and basically guilt trip him into saying yes to coming on The Unconventionalists show. It involved some paper, scissors, string and two books.

To find out what happened next, watch today's episode! Oh, and you'll want to watch until the end for some deleted scenes...

PS: Let's make sure Richard doesn't change his mind...Send him virtual hugs here:


• The School of Life:

• Startup Grind:

• Video CV:

• If I could Tell You Just One Thing: