Meet Mark.


“Being yourself is good for business.” - Mark Leruste

As the Founder and Chief Purpose Officer of the Ministry of Purpose and Host of The Unconventionalists podcast, Mark is on a mission to eradicate career misery in the workplace for the next generation of talent by empowering leaders and founders to build purpose-driven organisations and positive work cultures for people to bring their full selves to work.

Mark believes no one should have to be one person at home and another at work and that’s why his big hairy audacious goal is to create a world where all employees feel seen, heard and appreciated.

Mark’s life purpose is to help build companies he’d be proud his daughter to work in.

Thanks to his creative video CV that went viral in 2012, Mark previously served as Country Manager of the Movember Foundation, where he helped raise €2.8million for men’s health and inspired 110,000 fundraisers to take part, winning multiple awards along the way.

Since then, Mark has worked with pioneering organisations, forward thinking leaders and disruptive conferences including Google, TEDx, Intuit, INSEAD, Method & Ecover, L’Oreal, StateStreet, The Guardian, Black Swan Data, General Assembly and VirginStartup.

Over the years Mark has lived and worked in more than ten countries across four continents and has been featured in The Wall Street Journal, Metro, The Guardian, ShortList, Elle, GrowthLab to name a few.

His weekly podcast has reached 100,000+ downloads on iTunes across 100 countries and his videos have been viewed over 1.5 million times on social media.

His book “It’s Not You, It’s Me” is a modus operandi for unfulfilled professionals looking to find more meaningful work and Mark’s TEDx talk is the most watched TEDxCardiff talk to date.