TurN YOUr STOry INTO YoUr MOsT POWerfUL AssET
Own Your Story™ - the proven 3-step storytelling framework by Mark Leruste that helps business leaders, founders and speakers build trust, create meaningful connections and communicate with confidence.
If PeOplE DoN'T COnNECT WITH YoUr STOry, They WoN'T CoNnECT WITh YOur MesSAGE
Let’s face it, you know you have something valuable to share, but sometimes it can feel like no matter how hard you try, you’re just not getting through. You have valuable experiences, learned powerful lessons and developed helpful expertise, but when it comes to speaking in public, talking about yourself and sharing your journey, it often feels harder than it should.
Maybe you've felt like:
You struggle to communicate clearly in a way that gets people’s attention
You know you should be sharing your story but don't know what parts to share
You get that you should be more visible, but self-promotion feels uncomfortable
You want to be more authentic but you don’t know where to start
Your message gets overlooked despite the value you have to bring
Others seem to attract opportunities more effortlessly than you do
The truth is, in today’s AI-powered world, your story is one of the most powerful tools you have for cutting through the noise, building trust, creating meaningful connections and inspiring action. The challenge isn't that you don't have a story, it's knowing how to uncover it, shape it and share it in a way that feels clear and authentic.
That's exactly why Own Your Story™ exists.
MEET YOuR CoURSE LeADER
As a sought-after storytelling keynote speaker, leadership and communications expert, guest lecturer at INSEAD, best-selling author of Glow in the Dark (Hachette UK), and award-winning host of The Unconventionalists® podcast, Mark Leruste is on a mission to help one million people learn how to share their story and make a greater impact in the world.
Over the years, Mark has been featured in The Wall Street Journal, The Guardian, Forbes, and The Sunday Telegraph, and has worked with global brands including L'Oréal, Nike, PwC, BNP Paribas, Microsoft and The Premier League.
His TEDx Talk, What They Don't Tell You About Entrepreneurship, has been viewed more than 1.2 million times and was named the #1 TED Talk every entrepreneur should watch by Steven Bartlett, host of The Diary of a CEO.
Before becoming a speaker, entrepreneur and angel investor, Mark served as Country Manager at the Movember Foundation, where he helped raise €2.8 million for men's health initiatives and inspired more than 110,000 fundraisers to take part, earning multiple awards along the way.
Today, Mark helps leaders, founders and teams communicate with greater clarity, confidence and authenticity by teaching them how to harness the power of personal storytelling to build trust, inspire action and create meaningful connections.
THE PATH TO OWNING YOUR STORY AND BECOMING RECOGNISED AS THE GO-TO LEADER IN YOUR INDUSTRY
Inside Own Your Story™, you'll follow a proven framework designed to help you stop being the best-kept secret in your industry and attract the best opportunities without pretending to be someone you're not.
LEARN THE 3C’s
OF STORYTELLING™ FORMULA
Understand the art and science behind storytelling, and use these tested principles to raise your profile, boost your sales, marketing and business performance, and have your ideal clients or top talent line up asking to work with you (or for you).
SUPERCHARGE YOUR CONFIDENCE
Gain the clarity you seek and unlock yourself from the paralysing grasp of impostor syndrome using a simple reframe process. Adopt a new paradigm to transform your business, let go of mental blockages, and finally kiss your insecurities goodbye.
UNCOVER THE HIDDEN VALUE YOUR LIFE’S JOURNEY
Dive deep into your personal and professional experiences, the ups and downs. Connect the dots, discover the key life events that have shaped you into the leader you are today, and learn how to link your story to your business in a way that makes people pay attention and care about what you have to say, sell or share.
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![Donna O'Toole]()
“UNLOCKING MY OWN STORY WITH MARK WAS ONE OF THE BEST DECISIONS I EVER MADE. LEARNING HOW TO OWN AND TELL YOUR STORY GIVES YOU BACK POWER THAT YOU MIGHT FEEL YOU LOST, OR NEVER HAD. IT IS TRULY EMPOWERING AND WILL ENABLE YOU TO MAKE A REAL DIFFERENCE.”
— Donna O’Toole,
CEO and Founder, August Recognition -
![Billie Quinlan]()
“BY USING MARK'S METHOD, I WENT FROM A SALES REP IN INVESTMENT BANKING TO BEING A VENTURE BACKED CEO, RAISING £2 MILLION AND DELIVERING MY OWN TEDX TALK. HE’S THE NICEST, WARMEST, WISEST MAN I'VE HAD THE PRIVILEGE TO LEARN FROM.”
— Billie Quinlan,
CEO and Co-Founder, Ferly -
![Andreas Afeldt,]()
“SINCE OWNING MY STORY I’VE REALLY FELT MUCH MORE TRUE TO MYSELF, SHOWING UP AS WHO I AM, AND I’VE BEEN AMAZED AT WHAT’S COME BACK TO ME FROM DOING SO.”
— Andreas Afeldt
CEO and Founder, The Coin Cabinet -
![Matt Essam]()
“I WAS STRUGGLING TO ARTICULATE MY STORY IN A WAY THAT WAS ENGAGING AND ENTERTAINING…NOW I FINALLY HAVE A TANGIBLE FRAMEWORK TO USE!”
- Matt Essam,
Author & Founder, The Creative Life -
![Ash Alexander-Cooper]()
“THANKS TO MARK I GAINED CLARITY AND CONFIDENCE TO OWN MY STORY AND LEARNT SOME INVALUABLE SKILLS TO SHARE IT WITH THE WORLD.
- Ash Alexander-Cooper,
Keynote Speaker & Author of Mindful Soldier -
![Two blue, curved, elongated shapes with beveled edges on a black background.]()
“MARK’S SKILL TO DISTIL MY MESSAGE AND TO BRIDGE WHO I AM WITH WHAT THE WORLD NEEDS, HAS BEEN THE MOST VALUABLE GIFTS. HIS IMPACT IS IMMEASURABLE.
- Rabia Khan,
Founder, Ambassador of Happiness -
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THANKS TO MARK’S HELP I GOT 500 EMAIL LEADS IN MY ECO-SYSTEM AND GENERATED OVER $84,000 WORTH OF BUSINESS FROM ONE PRESENTATION.”
- Aaron O’Sullivan,
Founder, Systems, Culture & Impact
THE COURSE: OWN YOUR STORY™
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Discover the art and science behind storytelling and why stories remain one of the most powerful tools for capturing attention, building trust and inspiring action.
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Overcome self-doubt, limiting beliefs and impostor syndrome so you can confidently step into the spotlight and share your story with confidence.
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Dive deep into your personal and professional journey to uncover the experiences, lessons and defining moments that have shaped who you are today.
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Learn how to use Mark Leruste’s signature “The 3C’s of Storytelling™” to structure and craft compelling stories that connect with your audience and communicate your message effectively.
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Refine and sharpen your stories so they resonate deeply with the people you want to influence, inspire and impact.
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Put everything into practice and confidently share your story to cut through the noise, connect with your audience and attract new opportunities.
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Want to dive deeper and gain even more insights into how to turn your story into a powerful message and movement?
• Podcasts & Videos
• Talks
• Books
• Articles
• And Bonus Resources
WHAT’S INCLUDED
Although the programme was built as an 8-week accelerator, it's completely self-paced, allowing you to learn and implement the material on your own schedule.
You'll receive:
Access to the Own Your Story™ online accelerator programme
Proven frameworks, templates and systems to help you unleash your story
12-months access to all content and frameworks
15% discount on Mark Leruste's private 1-to-1 coaching sessions (optional)
You'll also join a movement of mission-driven entrepreneurs, founders, CEOs and thought leaders who are turning their stories into powerful assets that get noticed.
IMAGINE THE IMPACT OF OWNING YOUR STORY
Instead of struggling to share stories that don’t land, you grab people’s attention every time you talk
Instead of struggling to explain what makes you different, you communicate your value with clarity.
Instead of avoiding being visible, you consistently and confidently share your message.
Instead of chasing opportunities, you start attracting them.
Instead of feeling overlooked, you become memorable.
Because when you own your story, you stop being ignored. You become someone people remember, trust and want to work with.
CASE STUDIES
DANIEL COSTa-GIl - UNLOCK YoUR STORY
Watch Daniel Costa Gil, Founder of Project32, mental health expert and inspirational speaker, share his experience of graduating our 1-to-1 VIP “Own Your Story™” Coaching Programme with Mark Leruste and how much of a difference the programme made to his life, career and impact as a leader.
NIKKI BUTTLER - UNLOCK YoUR MESSAGE
Watch Nikki Buttler, Founder of The Autistic Joyologist and The Joyful Organisation, share her experience of going through the self-paced online “Own Your Story™” course and the impact the programme had on her life, career trajectory, and ability to create meaningful change.
YoUR STORY COuLD OPeN DOoRS YOU NeVER THOUGhT PosSIBLE
The opportunities you're looking for may be one story away.
Join the leaders, founders, speakers and entrepreneurs who have learned how to communicate with greater confidence, authenticity and impact through Own Your Story™.
FREQUENTLY ASKED QUESTIONS
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Own Your Story™ has helped hundreds of entrepreneurs, business owners and leaders become more confident communicators and storytellers. If you're a service-based business owner or leader with an important message or mission to share, this programme is for you.
However, if you're just starting your business or aren't willing to take action and implement the framework, this programme isn't the right fit.
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Yes. Graduates of the programme have gone on to deliver TEDx talks, win major awards, raise funding for their startups, sign book deals and gain national media exposure. Explore the testimonials and case studies above to see the impact for yourself.
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No problem. Every session is available on the online portal during your 12 months access to the content for you to review and access in your own time.
