TurN YOur STOry INTO YoUr MOsT POWerfUL AssET
Own Your Story™ - the proven storytelling framework by Mark Leruste that helps business leaders, founders and speakers build trust, create meaningful connections and communicate with confidence.
If PeOplE DoN'T COnNECT WITH YoUr STOry, They WoN'T CoNnECT WITh YOur MesSAGE
You know you have something valuable to share, but sometimes it can feel like you’re just not getting through. You have valuable experiences, learned powerful lessons and developed helpful expertise, but when it comes to speaking in public, talking about yourself and sharing your journey it often feels harder than it should.
Maybe you've felt like:
You struggle to communicate clearly in a way that gets people’s attention
You know you should be sharing your story but don't know what to share
You get that you should be more visible, but self-promotion feels uncomfortable
You want to be more authentic but you don’t know where to start
Your message gets overlooked despite the value you have to bring
Others seem to attract opportunities more effortlessly than you do
The truth is, in today’s AI-powered world, your story is one of the most powerful tools you have for cutting through the noise, building trust, creating meaningful connections and inspiring action. The challenge isn't that you don't have a story, it's knowing how to uncover it, shape it, and share it in a way that feels clear and authentic.
That's exactly why Own Your Story™ exists.
MEET YOuR CoURSE LeADER
As a storytelling, leadership and communications expert, best-selling author of Glow in the Dark (Hachette UK) and award-winning host of The Unconventionalists® podcast, Mark Leruste is on a mission to help one million people learn how to share their story to change the world.
Over the years, Mark has been featured in The Wall Street Journal, The Guardian, Forbes and The Sunday Telegraph. His TEDx Talk, "What They Don't Tell You About Entrepreneurship", has reached more than 1.2 million views online and was listed as the #1 TED talk every entrepreneur should watch by Steven Bartlett.
Mark previously served as Country Manager at the Movember Foundation, where he helped raise €2.8 million for men's health and inspired 110,000 fundraisers to take part, winning multiple awards along the way.
THE PATH TO OWNING YOUR STORY AND BECOMING RECOGNISED AS THE GO TO LEADER IN YOUR INDUSTRY
Inside Own Your Story™, you'll follow a proven framework designed to help you stop being the best-kept secret in your industry and attract the best opportunities without pretending to be someone you're not.
LEARN THE SECRET
STORY FORMULA
Understand the art and science behind storytelling, and use these tested principles to raise your profile, boost your sales, marketing and business performance, and have your ideal clients or top talent line up asking to work with you (or for you).
SUPERCHARGE YOUR CONFIDENCE
Gain the clarity you seek and unlock yourself from the paralysing grasp of impostor syndrome using a simple reframe process. Adopt a new paradigm to transform your business, let go of mental blockages, and finally kiss your insecurities goodbye.
UNCOVER THE HIDDEN VALUE YOUR LIFE’S JOURNEY
Dive deep into your personal and professional experiences, the ups and downs. Connect the dots, discover the key life events that have shaped you into the leader you are today, and learn how to link your story to your business in a way that makes people pay attention and care about what you have to say, sell or share.
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![Nike Testimonial]()
“MARK ISN'T JUST A GREAT SPEAKER, HE'S ALSO EXCEPTIONALLY HUMAN”
— Jannine Bardouille,
Inclusive Community Director, Nike -
![Black Swan Data Testimonial]()
“MARK’S COMBINATION OF HUMOUR AND PRACTICAL ADVICE MADE HIM THE MOST POPULAR SPEAKER WE HAVE EVER BROUGHT IN.”
— Rosie Smith,
HR Director, Black Swan Data -
![Neptune Energy Testimonial]()
“MARK’S TALK REALLY RESONATED WITH OUR PEOPLE AND HIS MESSAGE STRUCK A CHORD THAT HAS HAD A LASTING IMPACT IN OUR ORGANISATION.”
— Pete Jones,
CEO, Neptune Energy -
![Method & ECover Testimonial]()
“INCREDIBLY INSPIRING, SINCERELY CARING AND SUPERBLY THOUGHT-PROVOKING!”
- Andrea Kalavsky,
Head of People, Method & ECover -
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MARK HAS A RARE ABILITY TO MAKE EVERY AUDIENCE MEMBER FEEL SEEN, HEARD AND UNDERSTOOD.
- Megan Chase,
Head of Leadership, Talent & Culture, EMEA & Asia Pacific, Experian -
![Two blue, curved, elongated shapes with beveled edges on a black background.]()
“MARK HAS A CONTAGIOUS, POSITIVE ENERGY THAT IMMEDIATELY CONNECTS HIS AUDIENCE TO THEIR PASSION AND THEIR PURPOSE!”
-Daniel Priestley, CEO & CO-Founder, Dent Global & ScoreApp
THE COURSE: OWN YOUR STORY™
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Discover the art and science behind storytelling and why stories remain one of the most powerful tools for capturing attention, building trust and inspiring action.
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Overcome self-doubt, limiting beliefs and impostor syndrome so you can confidently step into the spotlight and share your story with confidence.
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Dive deep into your personal and professional journey to uncover the experiences, lessons and defining moments that have shaped who you are today.
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Learn how to use Mark Leruste’s signature “3Cs of Storytelling™” to structure and craft compelling stories that connect with your audience and communicate your message effectively.
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Refine and sharpen your stories so they resonate deeply with the people you want to influence, inspire and serve.
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Put everything into practice and confidently share your story to cut through the noise, connect with your audience and attract new opportunities.
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Want to dive deeper and gain even more insights into how to turn your story into a powerful message and movement?
• Podcasts & Videos
• Talks
• Books
• Articles
• And Bonus Resources
WHAT’S INCLUDED
Although the programme was built as an 8-week accelerator, it's completely self-paced, allowing you to learn and implement the material on your own schedule.
You'll receive:
Access to the Own Your Story™ online accelerator programme
Proven frameworks, templates and systems to help you unleash your story
12-months access to all content and frameworks
15% discount on Mark Leruste's private 1-to-1 coaching sessions (optional)
You'll also join a movement of mission-driven entrepreneurs, founders, CEOs and thought leaders who are turning their stories into powerful assets that get noticed.
IMAGINE THE IMPACT OF OWNING YOUR STORY
Instead of struggling to share stories that don’t land, you grab people’s attention every time you talk
Instead of struggling to explain what makes you different, you communicate your value with clarity.
Instead of feeling overlooked, you become memorable.
Instead of avoiding visibility, you confidently share your message.
Instead of chasing opportunities, you start attracting them.
Because when you own your story, you stop being the best-kept secret in your industry. You become someone people remember, trust and want to work with.
CASE STUDIES
Daniel Costa Gil - COPY BELOW TBC
* Daniel Costa Gil on the Impact of Own Your Story
* Daniel Costa Gil on Launching Mission 32
Nikki Butler - COPY BELOW TBC
* Should we also include Niki given the video testimonial she gave? https://markleruste.podia.com/own-your-story
YoUR STORY COuLD OPeN DOoRS YOU NeVER THOUGhT PosSIBLE
The opportunities you're looking for may be one story away.
Join the leaders, founders, speakers and entrepreneurs who have learned how to communicate with greater confidence, authenticity and impact through Own Your Story™.
FREQUENTLY ASKED QUESTIONS
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Own Your Story™ has helped hundreds of entrepreneurs, business owners and leaders become more confident communicators and storytellers. If you're a service-based business owner or leader with an important message or mission to share, this programme is for you.
However, if you're just starting your business or aren't willing to take action and implement the framework, this programme isn't the right fit.
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Yes. Graduates of the programme have gone on to deliver TEDx talks, win major awards, raise funding for their startups, sign book deals and gain national media exposure. Explore the testimonials and case studies above to see the impact for yourself.
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No problem. Every session is available on the online portal during your 12 months access to the content for you to review and access in your own time.
